{
  "dataset": "El estado del email en el ecommerce español 2026",
  "publisher": "ClearRows",
  "publisher_url": "https://clearrows.com",
  "publication_date": "2026-07-21",
  "license": "CC BY 4.0 — atribución 'ClearRows (2026)' + enlace a https://clearrows.com/blog/2026-07-21-informe-estado-email-ecommerce-espanol-2026",
  "methodology_note": "Análisis desde fuera con datos DNS públicos + antigüedad de dominio + número de productos + plataforma detectada + proveedor de email visible en HTML. Aplicamos factor conservador 0.8 (la pérdida real puede ser mayor). Anonimizado a IDs T01-T13.",
  "sample_size": 13,
  "geo": "Spain",
  "sectors_covered": ["moda", "juguetes", "alimentacion", "cosmetica", "deporte", "accesorios"],
  "platforms_covered": ["shopify", "woocommerce", "prestashop"],
  "esps_detected": ["klaviyo", "mailchimp", "brevo", "activecampaign", "sendinblue_legacy"],
  "aggregate": {
    "total_estimated_contacts": 207293,
    "estimated_invalid_emails": 44472,
    "estimated_invalid_pct": 21.5,
    "estimated_duplicates": 14122,
    "estimated_duplicates_pct": 6.8,
    "aggregate_monthly_loss_eur": 32332,
    "aggregate_yearly_loss_eur": 387984,
    "avg_health_score": 69,
    "stores_without_dmarc_real": 10,
    "stores_without_dmarc_real_pct": 77
  },
  "stores": [
    { "id": "T01", "sector": "moda", "platform": "shopify", "years_online": 12, "esp": "klaviyo", "contacts": 44000, "invalid_pct": 21.6, "duplicates_pct": 9.5, "health": 64, "monthly_loss_eur": 7389, "dmarc": "none" },
    { "id": "T02", "sector": "juguetes/infantil", "platform": "woocommerce", "years_online": 18, "esp": "mailchimp", "contacts": 40000, "invalid_pct": 21.5, "duplicates_pct": 7.8, "health": 68, "monthly_loss_eur": 6208, "dmarc": "none" },
    { "id": "T03", "sector": "accesorios_bicicletas", "platform": "shopify", "years_online": 9, "esp": "klaviyo", "contacts": 40000, "invalid_pct": 21.5, "duplicates_pct": 7.6, "health": 70, "monthly_loss_eur": 6080, "dmarc": "none" },
    { "id": "T04", "sector": "moda", "platform": "prestashop", "years_online": 15, "esp": "brevo", "contacts": 22000, "invalid_pct": 20.4, "duplicates_pct": 8.1, "health": 72, "monthly_loss_eur": 3480, "dmarc": "none" },
    { "id": "T05", "sector": "alimentacion", "platform": "woocommerce", "years_online": 14, "esp": "mailchimp", "contacts": 18000, "invalid_pct": 19.2, "duplicates_pct": 6.2, "health": 74, "monthly_loss_eur": 2680, "dmarc": "quarantine" },
    { "id": "T06", "sector": "cosmetica", "platform": "shopify", "years_online": 11, "esp": "klaviyo", "contacts": 15500, "invalid_pct": 18.5, "duplicates_pct": 6.5, "health": 73, "monthly_loss_eur": 2020, "dmarc": "none" },
    { "id": "T07", "sector": "deporte", "platform": "shopify", "years_online": 16, "esp": "klaviyo", "contacts": 14200, "invalid_pct": 22.1, "duplicates_pct": 8.9, "health": 66, "monthly_loss_eur": 2456, "dmarc": "none" },
    { "id": "T08", "sector": "alimentacion_gourmet", "platform": "woocommerce", "years_online": 17, "esp": "brevo", "contacts": 12800, "invalid_pct": 20.7, "duplicates_pct": 7.5, "health": 71, "monthly_loss_eur": 1988, "dmarc": "none" },
    { "id": "T09", "sector": "moda", "platform": "woocommerce", "years_online": 13, "esp": "activecampaign", "contacts": 10500, "invalid_pct": 26.2, "duplicates_pct": 10.3, "health": 60, "monthly_loss_eur": 2340, "dmarc": "none" },
    { "id": "T10", "sector": "cosmetica", "platform": "prestashop", "years_online": 15, "esp": "sendinblue_legacy", "contacts": 9800, "invalid_pct": 18.1, "duplicates_pct": 6.9, "health": 74, "monthly_loss_eur": 1372, "dmarc": "none" },
    { "id": "T11", "sector": "juguetes", "platform": "shopify", "years_online": 10, "esp": "mailchimp", "contacts": 7800, "invalid_pct": 17.5, "duplicates_pct": 5.8, "health": 76, "monthly_loss_eur": 1050, "dmarc": "quarantine" },
    { "id": "T12", "sector": "accesorios_hogar", "platform": "woocommerce", "years_online": 16, "esp": "mailchimp", "contacts": 4500, "invalid_pct": 19.4, "duplicates_pct": 7.1, "health": 70, "monthly_loss_eur": 720, "dmarc": "none" },
    { "id": "T13", "sector": "varios", "platform": "woocommerce", "years_online": 12, "esp": "klaviyo", "contacts": 3200, "invalid_pct": 20.9, "duplicates_pct": 7.8, "health": 69, "monthly_loss_eur": 549, "dmarc": "none" }
  ]
}